Best Watch Brands

Best Watch Brands: Finding the Perfect Watch Brand for You

Whether you’re in the market for a new timepiece or just curious about the best watch brands out there, this list is for you. With this list of the best watch brands, you can get all the info you need on the most popular watchmakers and discover which is your favorite.

This list of the best watch brands will highlight the top options and will help you find the perfect watch brand for you. Whether you are looking to buy a new watch or just learn more about each brand, this list of the top watch brands will have you covered.

Along with this list of the best watch brands, our lists of the best men’s clothing brands, best sunglasses brands, and best jeans brands for women will also provide some valuable fashion content for you to look through and enjoy.


Top 25 Watch Brands:




1. Montblanc

Highlights: Fine craftsmanship, innovative designs, and the 1858 collection.

About Watch Brand: Montblanc stands for fine craftsmanship and innovative design. The Montblanc 1858 collection is a reinterpretation of 1920s and ’30s Minerva watches used for military exploration. With a focus on state-of-the-art craftsmanship, these timepieces are sure to impress.




2. Timex

Highlights: Durable watches, classic, timeless designs, and the collaboration with Todd Snyder and Nigel Cabourn.

About Watch Brand: Timex has been one of the most trusted watch brands for decades, and with good reason. Timex watches are built to last, with a style that is both classic and timeless.

Whether you are looking for a dress watch for a special date night or a casual everyday watch, Timex has something to suit your needs. And with their new collaboration with Todd Snyder and Nigel Cabourn, Timex has taken their designs to the next level.




3. Rolex

Highlights: Extremely durable watches, a wide variety of styles, and the patented Everose gold.

About Watch Brand: Rolex is one of the most iconic and well-known watch brands in the world. For decades, Rolex has been associated with luxury, fashion, and sophistication, and their watches are prized for their elegance and durability. Rolex offers various styles to suit any taste, and their Everose gold is patented never to tarnish.

Whether you’re looking for a sophisticated timepiece for a black-tie event or a rugged watch for your next adventure, Rolex has you covered. Rolex watches can withstand even the harshest conditions.




4. Jaeger-LeCoultre

Highlights: Known for its cutting-edge designs, the Reverso collection, the Grande Complication, and the Calibre 101.

About Watch Brand: Jaeger-LeCoultre is one of the world’s best watch brands and has been acknowledged as such since the 19th century. The brand is known for its clever designs, like the Reverso, which features a face that flips over to protect itself.

With more than 200 patents and more than 1,000 different calibers developed in-house, Jaeger-LeCoultre is one of the most important, innovative players in watchmaking history. Queen Elizabeth II even wore a Jaeger-LeCoultre watch to her coronation in 1953.




5. Tissot

Highlights: Wide range of pocket watches, dive watches, and classic 60s chronographs.

About Watch Brand: Introducing Tissot, one of the best Swiss-made watches. With a proud history dating back to 1853, Tissot has been able to dazzle customers with their top-quality mechanical watches. No matter your style, you’re sure to find something you love in their wide range of pocket watches, dive watches, and classic 60s chronographs.



Tag Heuer

6. Tag Heuer

Highlights: Made the Autavia watch, released three new models, and has a 60-year history.

About Watch Brand: Now in its 60th year, Tag Heuer is still going strong. Autavia, a collector’s favorite, was semi-rereleased in 2017 with three different models: two new chronographs and a three-hand GMT. The flyback chronograph with a silver and black ‘panda’ dial is pictured here. This watch is not only good-looking, but it’s also a reliable timepiece that you can rely on for years to come.



Audemars Piguet

7. Audemars Piguet

Highlights: Founded in 1875, released the Code 11.59 collection in 2019, and is most famous for its Royal Oak collection.

About Watch Brand: Audemars Piguet is one of the world’s best watch brands and a must-have for anyone who wants to keep up with the latest trends. The brand was founded in 1875 by childhood friends Jules-Louis Audemars and Edward-Auguste Piguet and is most famous for its Royal Oak collection.

The Royal Oak is an iconic status symbol and has been seen on the wrists of everyone from hip-hop legends to elite athletes. In 2019, Audemars Piguet released a new collection, Code 11.59, which is sure to be just as popular as the Royal Oak.




8. Swatch

Highlights: Has a colorful and quirky style, high-quality quartz watches, and produces multiple collections each year.

About Watch Brand: Founded in the early 1980s, Swatch proved that Switzerland could produce high-quality quartz watches as well. Forty years later, Swatch is still one of the leading watch brands, producing multiple collections each year in their signature colorful and quirky style. With their casual everyday watches and more dressy timepieces, Swatch has something to suit your style.





9. Bastion

Highlights: Self-propelled stainless steel automatic watches, sapphire crystal glass, and comes with a tinge of luxury.

About Watch Brand: Bastion is an EDC accessories and luxury watch brand at surprisingly competitive prices that has taken the traditional watch industry by storm. The watches work without a battery, relying solely on kinetic energy provided by your wrist as it works on the principle of seagull mechanical movement.

Bastion boasts of a rare combination of luxury, extreme durability, and toughness. Whether you are looking to flaunt luxury in public or want a durable, scratch-resistant, waterproof piece, Bastion stainless steel automatic watches will make a perfect companion.




10. Cartier

Highlights: Known for its technologically advanced laboratory, skilled craftsmen, rich heritage, and watchmaking innovation.

About Watch Brand: Cartier is one of the world’s most prestigious and revered luxury watch brands. With a rich heritage, Cartier has long been associated with royalty and nobility. Today, Cartier remains at the forefront of watchmaking innovation, continually pushing boundaries with its technologically advanced laboratory and skilled craftsmen.

From traditional designs to modern masterpieces, Cartier’s timepieces are truly works of art.



Harry Winston

11. Harry Winston

Highlights: Relatively new jeweler, made the Project Z collection, and just released the avant-garde piece.

About Watch Brand: This relatively new jeweler has made a big splash in the watch world with its innovative designs. The latest addition to the Project Z collection is this avant-garde piece. Only 300 were made, so it’s truly special. With its unique design, this watch is sure to turn heads. Their stylish and unique timepieces are sure to impress.




12. Casio

Highlights: A wide range of G-Shock models, solar-powered analog wristwatches, and digital pianos.

About Watch Brand: Looking for a brand that offers leading-edge technology and attention to detail? Look no further than Casio. This Japanese brand offers hundreds of G-Shock models and solar-powered analog wristwatches, plus a range of digital pianos. Whether you’re an aspiring multi-hyphenate or just looking for a reliable timepiece, Casio has something to suit your needs.





13. Longines

Highlights: COSC-certified watches, the Spirit collection, and the Zulu time feature.

About Watch Brand: This world-renowned watchmaker has been in business since 1832, and their timepieces are renowned for their accuracy and fine craftsmanship. The Spirit collection pays tribute to legendary aviation pioneers like Charles Lindbergh and Amelia Earhart, and the Zulu time feature is perfect for keeping track of time in two different places simultaneously.

All Spirit watches are COSC-certified, meaning they’ve undergone rigorous performance tests for accuracy, temperature, and humidity.




14. Blancpain

Highlights: One of the oldest surviving brands, has a rich history of craftsmanship and innovation, and introduced the Fifty Fathoms diving watches.

About Watch Brand: Blancpain is one of the world’s oldest surviving watch brands, with a rich history of craftsmanship and innovation. In the 1950s, it introduced the Fifty Fathoms diving watches, which were crafted in collaboration with the French Navy’s combat swimmers.

These watches soon became the standard issue of the US Navy SEALs. Today, Blancpain continues to produce some of the best watches in the world, using only the finest materials and the latest technologies.




15. Hublot

Highlights: Innovating since 1980, the first to put a solid gold watch on a rubber strap, and continues to experiment with new materials.

About Watch Brand: Hublot is one of the best watch brands in the world and has been innovating since 1980. They were the first to put a solid gold watch on a rubber strap and are still experimenting with new materials today.

Their latest creation is a watch case carved from a single block of lab-grown sapphire. This attention to detail and commitment to innovation makes Hublot a must-have for any serious collector.



Patek Philippe

16. Patek Philippe

Highlights: Exquisite, built to last, and is the golden standard for watches.

About Watch Brand: Timekeeping at its finest, Patek Philippe is the gold standard when it comes to watches. Exquisitely crafted and resilient, these timepieces are built to last – making them a wise investment for anyone looking for a classic, high-quality watch. A Patek Philippe watch will add an air of refinement and sophistication to your look.




17. Zenith

Highlights: Renowned for its precision and craftsmanship, its iconic El Primero movement, and the Defy model.

About Watch Brand: Founded in 1865 by Georges Favre-Jacot, Zenith has been creating exquisite timepieces for over 150 years. Renowned for their precision and craftsmanship, Zenith watches are coveted by collectors and connoisseurs alike.

The brand’s iconic El Primero movement is seen in many of its most popular models, including the Defy, which was originally released in 1969. The unique design and cutting-edge technology of the Defy are sure to turn heads.




18. Bulgari

Highlights: Designed by Gerald Genta, has a black and white aluminum case, and is inspired by an antique Roman coin.

About Watch Brand: The Bulgari watch is a true work of art. Designed by legendary designer Gerald Genta, this timepiece is inspired by an antique Roman coin. The Bulgari watch is truly unique, with a black and white aluminum case that makes it stand out from the crowd.

This watch is great for those who appreciate fine craftsmanship and want a timepiece that is both stylish and functional.




19. Chanel

Highlights: Iconic design elements, a wide range of designs, and a high standard of quality and style.

About Watch Brand: When it comes to luxury watches, Chanel is one of the biggest leaders. The brand’s iconic design elements – including bouclé tweed fabric, camellia flowers, and the black and white color palette – are reflected in all of its watch ranges.

Whether you’re looking for a classic, feminine design or something more minimalist and androgynous, Chanel has the right watch for you. And with designers like Madame Coco and Karl Lagerfeld at the helm, you can be sure every piece meets the high standards of quality and style.




20. Tudor

Highlights: Similar features to a Rolex, trendy designs, and ever-growing popularity.

About Watch Brand: If you’re looking for a high-quality watch, Tudor is a great option. A subsidiary of Rolex, Tudor has all the same luxurious features. In recent years, Tudor watches have been growing in popularity due to their trendy designs.

Whether you’re looking for a sophisticated timepiece or a more casual style, Tudor has something to suit your needs. And due to their wide range of styles and ever-growing popularity, Tudor is quickly becoming a leading competitor in the world of semi-luxury watches.




21. Unimatic

Highlights: Dive watches, the Swiss Case, and the Swiss Sellita movements.

About Watch Brand: Unimatic is one of the best watch brands out there. They make dive watches that are inspired by classics from the 1950s. These watches are super minimalistic and functional. The Swiss Case is one of the best things to come from the Hodinkee collaboration.

It’s thinner and made with Swiss Sellita movements, which makes the watch 15% thinner. It’s a great watch for anyone who wants something classic and minimalist.



Vacheron Constantin

22. Vacheron Constantin

Highlights: Renowned for its craftsmanship, technical sophistication, and intricate and beautiful timepieces.

About Watch Brand: As one of the oldest luxury watchmakers in the world, Vacheron Constantin has a rich history of creating some of the most intricate and beautiful timepieces. Founded in Geneva in 1755, the brand has been associated with some of the most famous figures in history, including Napoleon Bonaparte and Harry Truman.

Today, Vacheron Constantin continues to create exquisite watches that are renowned for their craftsmanship and technical Le sophistication. The brand’s commitment to quality and excellence is evident in every timepiece, making Vacheron Constantin a truly iconic name in the world of luxury watches.



Laurent Ferrier

23. Laurent Ferrier

Highlights: Founded by a third-generation watchmaker, focuses on old-school craftsmanship, and makes contemporary designs as well.

About Watch Brand: There are few watchmakers with as much experience and expertise as Laurent Ferrier. A third-generation watchmaker, he spent 30 years honing his craft at Patek Philippe before launching his brand.

With a focus on old-school craftsmanship and contemporary design, Laurent Ferrier’s watches are the ideal blend of traditional and modern. And due to their wide range of designs, Laurent Ferrier has something for everyone.




24. Panerai

Highlights: Bold, sporty look, partnership with Ferrari, and an Italian style and engineering.

About Watch Brand: Introducing Panerai, one of the best watch brands in the world. Founded over 150 years ago in Florence, Italy, Panerai has a rich history of craftsmanship and excellence. Today, the brand is known for its bold, sporty look and its partnership with Ferrari.

Panerai watches are a great combination of Italian style and engineering, and they make a great addition to any collection.




25. Waldan

Highlights: Classic styling, modern Swiss engineering, and American-made quartz movements.

About Watch Brand: Oscar Waldan was a true watchmaking pioneer. He learned the trade from some of the most renowned names in Switzerland before starting his own brand in the 1970s. Today, his son runs the company, and they continue to produce beautiful timepieces that combine classic styling with modern Swiss engineering.

Their latest models feature American-made quartz movements for superior accuracy. No matter what your style, a Waldan watch is sure to make a statement.




Bonus: Breitling

Highlights: Teamed up with Scott and Mark Kelly, made the Breitling Colt Skyracer, and released the Breitling’s Chronomat Colt Automatic 44mm.

About Watch Brand: Breitling is one of the best watch brands in the world and has been a favorite of aviators for over 100 years. The brand is known for its high-quality, Swiss-made watches that are very accurate and reliable. Breitling even teamed up with Scott and Mark Kelly, the only twins to have traveled in space, to create a line of special edition watches.

The Breitling Colt Skyracer is a great example of the brand’s high-quality watches. Powered by a COSC-certified Breitling SuperQuartz™ Caliber 74 movement, this watch is great for anyone who wants a reliable and accurate timepiece. Breitling’s Chronomat Colt Automatic 44mm is another great example of the brand’s mechanical automatic watches.


Best Watch Brands Conclusion

As you can see from the above list of the best watch brands, there are many options out there to suit every style and budget. Whether you’re looking for a high-end luxury option or something more affordable, you’re sure to find a great timepiece that will fit what you are looking for.

One thing you can ensure with any of these watch brands is that you will look great, know exactly what time it is, and have a quality watch that can be enjoyed for years to come.

And if you are looking for even more watch options, visit our lists of the best women’s watch brands and the best fitness watches. Both of these lists will provide even more great ways for you to look great and stay on time.

Please make sure to comment below if you have feedback on any of these watch brands. We know that all of our readers would appreciate your comments.